Kinda Travel Influencers
SOCIAL MEDIA ACTIVATION
What do you get when you cross post-pandemic travel boom with a subliminal desire to be an influencer? GOMO decided to unearth the answers.
ROLE
➔ CONCEPT REFINEMENT ➔ ideation of social media plan ➔ DESIGN OF ASSETS
➔ motion graphics of assets ➔ K.O.L. briefing and direction
Effie '23 Gold
INFLUENCER MARKETING
Effie '23 Gold
YOUTH MARKETING (PRODUCTS AND SERVICES)
Effie '23 Silver
ENGAGED COMMUNITY MARKETING
Gong '23 Bronze
BEST USE OF CO-CREATION AND USER-GENERATED CONTENT
SMMA '23 Gold
BEST CAMPAIGN WITH A SMALL BUDGET
SMMA '23 Bronze
BEST BRAND AWARENESS CAMPAIGN
Hashtag Asia '23 Silver
BEST SOCIAL AMPLIFICATION CAMPAIGN
Hashtag Asia '23 Silver
BEST USE OF INFLUENCER PARTNERSHIPS
Hashtag Asia '23 Silver
BEST USER-GENERATED CONTENT
Hashtag Asia '23 Finalist
BEST SOCIAL MEDIA CAMPAIGN (INSTAGRAM)
Client GOMO by SingTel | Agency Publicis Singapore | Creative Director Su Lin Tan | Associate Creative Director Nicholas Teo | Art jerry tan, Adrian Arman | Copywriter Shermin ang, ming swee koh