Cleverer
Launch Campaign
5G launch and brand refresh for the sub-brand of Singapore's biggest telecommunications network to reposition itself in the market.
ROLE
➔ Campaign conceptualisation & PITCH ➔ DESIGN OF ASSETS ➔ motion graphics of assets
➔ production house DIRECTION ➔ OFFLINE & ONLINE DIRECTION ➔ out-of-home cOLOURPROOFING
Hashtag Asia '23 Gold
Best Social Brand Launch
Hashtag Asia '23 Silver
Best Integrated SOcial Media CampaigN
Hashtag Asia '23 Bronze
Best Video in a Social Media CampaigN
Hashtag Asia '23 Finalist
Best Use of Influencer PartnershipS
Hashtag Asia '23 Finalist
Best Use of Social Media for a Campaign
SMMA '23 Gold
Best Brand Awareness Campaign
Effie '23 Bronze
Brand content and entertainment (products and services)
Markies '23 Silver
Most Effective Use (video)
Markies '23 Finalist
Most Creative Launch / Re-Launch
Hashtag Asia '23 Finalist
Best Brand Transformation Campaign
GOMO needed to move away from its old look and feel, and no other time was better than the launch of its new 5G. With its 5G launch significantly later than its competitors, how does it distinguish itself from the competition?
Client GOMO by SingTel | Agency Publicis Singapore | Creative Director Su Lin Tan | Associate Creative Director Nicholas Teo | Art Adrian Arman, Kylyn Tan, Avril Sim | Copywriter Sobbina Yap | Production Parallax Collective