Chief of the Worldly Birds is a logo designed for the Rhinoceros Hornbill. The concept of the logo was derived from studying its characteristics: its form, behavior, as well as its relationship with the human communities around it. These characteristics formed the Rhinoceros Hornbill's set of 'brand values', which was then translated into visuals.
Preliminary study on character and behavior:
Preliminary study on form:
Development of logo / translating values into visuals:
Development of logo / abstraction and stylization:
Further development of selected logo:
The semi-final selection:
Final study of color: